Search Engine Optimization (SEO) is the art of ranking high on a search engine like Google, in the unpaid section, also known as the organic listings.
Even more simplified, Search Engine Optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.”
To sum it all up, for your vegan lasagna article to be on the first page of search results, SEO strategies need to be implemented on that article so that it is optomized for the search term "vegan lasagna."
In today’s search engine-oriented market, SEO is the most effective way to drive traffic to your website without paying for advertisements. For small businesses with limited budgets, this can be a huge advantage when facing more established competition.
SEO (search engine optimization) is a way of structuring your website to build traffic through organic search. As opposed to paid traffic, which comes from advertisements, organic search traffic comes from high rankings in search engines and creating quality content that captures your audience.
In a world where 32 percent of people click the first Google search result, SEO is a crucial part of any business.